Boutique is a french word for small specialist upscale shop, as opposed to a large department store. This definition has been adopted in the hotel industry to describe those hotels that are not part of large chain with standardized features and looks. In fact a boutique hotel must be unique in its style, decor and character and are usually small in size. Boutique hotels are popping up in more and more destinations and it is probably the most important phenomenon in the hotel industry since the establishment of franchise hotel chains (Howard Johnson and Holiday Inn being the pioneers) back in the 50's and 60's.
Boutique Hotels Magazine mission is to serve as the principal journal for news, events, trends, and showcase for boutique hotels worldwide. Addressed to whomever is interested and passionate in these type of hotels, be it the traveler in seek of refreshingly original and special hotels, the hoteliers themselves, architects, designers etc... Boutique Hotels Magazine serves as a portal, anyone can submit press releases, data, reviews, and information pertinent to the subject of Boutique Hotels. Original and in-house articles are also featured. A printed version of the Boutique Hotels Magazine is in the plans. 
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